Case Study
From 45 to 200+ webinar registrations
Happy Mom Hub · Parenting community · 2025
Happy Mom Hub runs parenting webinars moms genuinely love but seats filled slowly through word of mouth. The registration page leaked mobile visitors and almost-signups vanished with no follow-up. We rebuilt the flow mobile-first, ran Meta lead ads to lookalikes, and added same-day WhatsApp follow-ups.
Challenge: A mom community ran webinars that filled slowly through word of mouth. Registration pages leaked mobile visitors, and there was no follow-up system for people who almost signed up.
Solution: Growth came from fixing leaks before buying traffic: flow first, then ads, then follow-up. The following workstreams were implemented:
Registration Flow Rebuild:
- Rebuilt the page mobile-first with a two-tap signup and clear promise
- Added proof and urgency near the button where hesitation happens
Meta Lead Ads:
- Ran lead ads to lookalikes of past attendees plus interest stacks
- Creatives rotated weekly around parent outcomes, not features
Follow up System:
- Added retargeting for page visitors who almost signed up
- Same-day WhatsApp follow-ups that run without the founder chasing
Results:
- Registration became predictable month over month
- Follow-up system now runs without the founder chasing
Testimonial: “When I first onboarded with Apex for performance marketing, I closed 45 registrations in my first webinar campaign. By the next month, that number grew to 200+. I've worked with other agencies, but no one delivered such quick results. Their end to end support content planning, shoot, editing, social media management, and Meta Ads made all the difference.”
- Happy Mom Hub, Founder
This case study illustrates how Happy Mom Hub paired a leak-free funnel with Meta ads and follow-ups to grow from 45 to 200+ webinar registrations with a system that now runs every month.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
From ₹1L ad spend to ₹10L revenue
How Xtreme Car Care turned tracked Meta ads into a 10X revenue engine
₹1L to ₹10L
ad spend to revenue
10X
return on ad spend
Case Study
From 14K to 31K followers
How Dhivya Phonics grew its audience with a weekly content system
14K to 31K
followers grown
2X+
audience in months