Case Study
From 14K to 31K followers
Dhivya Phonics · Kids education · 2024
Dhivya Phonics teaches kids to read with joy but its Instagram grew in fits and starts. Good content existed with no calendar, no hooks system, and a profile that gave visitors no reason to follow. We built three parent-focused content pillars, moved to a weekly shoot-edit-post rhythm, and turned the profile into an enquiry channel.
Challenge: A phonics educator posted inconsistently and grew in fits and starts. Good content existed, but there was no calendar, no hooks system, and profile visitors had no reason to follow or enquire.
Solution: The turnaround came from system, not luck: pillars first, then rhythm, then profile conversion. The following workstreams were implemented:
Content Pillars and Hooks:
- Built 3 pillars around parent pain points: reading struggles, milestones, and admissions
- Wrote hook-first scripts so the first two seconds stop the scroll
Weekly Shoot Rhythm:
- Moved to one batch shoot day feeding the full week of posts
- Edited for retention: captions, covers, and pacing matched to young parents
Profile Conversion:
- Rewrote bio and highlights around one clear promise plus social proof
- Optimised Instagram search keywords so discovery compounds
Results:
- Posting went from random to weekly without extra shoot days
- Profile turned into an enquiry channel, not just a gallery
Testimonial: “Working with Apex has been such a positive experience! Their content plan, shoot, editing, and management helped me grow from 14K to 31K followers. More than the numbers, I loved how friendly and approachable their team was throughout the process.”
- Dhivya Phonics, Founder
This case study illustrates how Dhivya Phonics paired consistent, parent-first content with a converting profile to grow from 14K to 31K followers and turn attention into admissions enquiries.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
From ₹1L ad spend to ₹10L revenue
How Xtreme Car Care turned tracked Meta ads into a 10X revenue engine
₹1L to ₹10L
ad spend to revenue
10X
return on ad spend
Case Study
From 45 to 200+ webinar registrations
How Happy Mom Hub filled webinars with Meta ads and same-day follow-ups
45 to 200+
registrations, month two
4X+
conversion volume