ROAS answers a simple question: for every rupee of ads, how many rupees of revenue came back? A 5X ROAS means ₹1 in, ₹5 out. Useful — but incomplete.
POAS goes one step further: after product cost, delivery and returns, what profit is actually left per rupee of ads? A campaign can show a healthy ROAS and still lose money on thin margins.
Track both, decide on POAS. Scale the products and audiences where profit — not just revenue — compounds.
