Every reel has about two seconds to earn the third. Open with the outcome — the before/after, the number, the mistake — and say who it is for, so the wrong viewers leave and the right ones stay.
Then make one promise per reel. A single tip, a single transformation, a single offer. Reels that try to say everything get watched by no one.
End with proof and a next step: show the result, then tell viewers exactly what to do — comment a word, tap the link, WhatsApp you. Reach without a CTA is just entertainment.
